Web design and SEO from Andover IT
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The Zeberpupin post from Monday is now #1 on Google – even beating Dilbert.com and Zeberpupin.com.
Potentially a great move by a Canadian company in buying the domain name – they’ve put up a very basic page with a link to their main site.
So what’s the point? Traffic. People read Dilbert cartoons and will usually search for things – something possible now with the Internet and search engines. Plus it’s a challenge and handy when you can show a potential SEO client 
Dung for Brains! Dilbert’s company, Path-E-Tech Management use some Black Hat SEO in the shape of fake links to boost their rankings. However Google find out and they can then only be found for a certain search…”Dung for Brains”.
Okay so it’s not quite true but start trying to mess Google around and they may just punish you – so no white text on white backgrounds please!
Maybe it also shows that SEO and link building are finally being seen as an industry by the media and not just people messing about on Google.
If your website comes up under any weird searches, let us know and we’ll publish them. But please, no spammy links – or you’ll not even be coming up for “Dung for Brains”
Alternatively, if you need to come up high on Google without them punishing you, feel free to get in touch.
Update: 3 1/2 hours later and this little blog post seems to be doing quite well…
The new Mac Accounts Software site has been launched, targeting Mac users in the UK looking for an accounts package.
We’ve been very impressed with the software and felt that since the launch of the Mac version, it could do with some more pushing…hence the site.
It’s a tough market with some established companies competing for the top spot of 15.3 million results on Google. The site has been live for about 48 hours and is ranked 15th for the main search result so there is still more to do.
Since adding details on how to add a review on Google we’ve noticed we’d been getting quite a few hits. A check revealed that the SEO has done it’s work:
Doing some searches for relevant keywords and some fine tuning has given us a good result and some extra traffic to the site. Plus it looks like we’ve helped a few people put reviews on Google.
Now if we can get someone to write a nice one about us…
Andover IT have been doing some SEO work for Builders Broker recently for the HS38 unit that they sell from the site.
Some research showed that the unit is sold under two different names – a Hydropath HS38 and a Hydroflow HS38. The same unit but understandably they wanted to get picked up on both searches.
After some work on both landing pages they are now 3rd and 4th for Hydropath HS38 only being beaten by the manufacturer themselves whilst the Hydroflow HS38 is on the 1st page with sites like Money Saving Expert to try and beat!
Local SEO (search engine optimisation) can play a big factor for many small businesses – and it doesn’t have to cost a fortune.
Even with a website, a lot of small businesses will find most of their clients are local – plumbers, piano tuners, bookkeepers, restaurants, thatchers…even web designers – and with more enquiries being made using search engines like Google, it makes sense to be ranked as high as possible.
If your customers can’t find you, they may try someone else.
As a company offering local SEO services you might expect us to say we should do it. Obviously, yes we can, but it is something you can do as well. If you have access to the relevant areas to your website (page titles, meta descriptions and content) you can make a difference to your rankings.
You will also need to get some links back to your site (preferably relevant and good quality ones) and make sure you are targeting the right keywords that your customers are searching for.
It is also something that should be continually worked on especially as more and more local businesses get wise to getting more clients by going local.
One possible quick fix is to get your business on Google Places – this is the map feature you will often see when searching for a trade or type of business. For example “re-upholstery Winchester” will bring up not just the search results but (at the time of writing) a list of 3 businesses on the map. Our client, the Plus Furnishings website, is listed 1st on Google Places and 1st n the search results – giving them two chances to get that enquiry.
Another option is to start a blog. This will allow you to target keywords and possibly even build up a following bringing you more traffic.
It really depends on your website, your market and your keywords but could be as low at £50 per month to over £500 a month if we do it for you. We will ask you to sign up for a minimum of 6 months as it can take several weeks to see an improvement in rankings.
In a word – yes. I have been with a client when they looked for two services online and knew the name of the company, but because they couldn’t find them they almost went elsewhere. One business gained about £300 of business and the other about £200.
Now ask us again, is local SEO worthwhile?