You may have seen some pre-built websites going up recently aimed at bookkeepers. Have I gone all accountant?
No but it was sparked by a site that I did for a bookkeeper in Basingstoke a couple of years ago. The domain name was up for renewal and the client had (due to the website it appears) been offered a full time job so the site was no longer needed. A quick check showed it still sitting high up on the 1st page on Google…but with a specific name it couldn’t be sold on.
The same day I had a conversation with a client about setting up some micro-sites targeting keywords and estimating how long it would take to get them on page 1.
This sparked the idea that some clients aren’t that fussy on the design of the website – they want a result and they want it NOW!
That’s how the pre-built sites were born: buy a generic domain name and put up an optimised website.
They are a bit of a gamble as there’s the time to build then apply the SEO and link building but then any shop buying stock take a gamble on what they buy in.
The sites are not for everyone but there seems to be a small audience out there that see the web as just another marketing medium or have had the “we can get you on 1st page of Google” / bad website experience. With this option they can see what they are getting before they buy.
And it gives me a chance to experiment with designs and SEO and see the results…and hopefully get paid for it!
What do you think? Do they devalue websites generally or are they a way of getting a business online that might not have done otherwise?